Muzz, the nation’s prominent Muslim dating application, was having difficulties from inside the Asia

Asia is home to 172 billion Muslims, and also the planet’s second-largest market for dating applications. However, Indian women state Muzz are an adverse meets.

• Asia has got the world’s 3rd-premier Muslim population, trailing Muslim-vast majority countries Indonesia and Pakistan. Muzz desires faucet the forex market.
• Indian Muslim users on the software, whether or not, commonly quite sure Muzz ‘s the safe room it claims to end up being.

Because Covid-19 lockdowns sparked this new popularity of relationships programs throughout the world, inside the Asia, they exposed the doorway having Muzz. A wedding-concentrated dating software having Muslim youth, Muzz have more than 8 billion professionals from more 190 regions. It has battled to replicate its internationally achievements for the Asia, home to brand new planet’s 3rd-biggest Muslim society.

Inside 2019 and 2020, Muzz watched higher season-on-year growth in app down load rates during the India versus the in the world performance, considering application statistics program . Into the 2019, their Google Gamble and you may Application Store downloads enhanced by the 139% year-on-12 months in Asia, plus 2020 sites de bate-papo asiГЎticos, it rose from the almost 190%. But the app’s gains is apparently reducing in the last two years. Muzz’s head revenue manager, Sim Ahmed, declined so you’re able to touch upon the latest number. “Muzz’s listing-highest 12 months having gains is actually 2021, with a modest ,” the guy advised Rest of Globe. “Looking at the 2023 trends for the India, Muzz must have another checklist season if we extrapolate you to aside.” Ahmed don’t show one studies to help with their declaration.

Bad consumer experience and you will deficiencies in done security is among a portion of the reasons for the new app’s sinking popularity into the Asia, Muzz users and you can cybersecurity gurus advised Remainder of Community.

“It’s no distinct from Tinder or even the other individuals. In just a few days of creating a visibility, my DMs had the fair share of dick pics,” a material manager, who’d put Muzz don and doff between 2017 and you can 2019, told Rest of Globe. She requested privacy to safeguard their unique term.

Muzz has over 230,000 pages inside India, Ahmed stated, instead making clear if these people were monthly active pages. He told you the application have facilitated over 2,000 marriage ceremonies in the nation. “You want to make sure i carry out acts in Asia inside the a way that areas Indian Muslims, respects its Indianness and you will Muslimness, and then we become indeed there to the best message as well as the new right time. All of that is happening [at the back prevent],” Ahmed said.

Muzz, the fresh new world’s largest Muslim matchmaking software, try striving during the Asia

Nearly 50% of India’s society are under 25 years, making the nation another-premier , matchmaking applications made as much as $323 billion getting around the globe people, plus Tinder, Bumble, OkCupid, and Hinge, who have also dedicated to the fresh new Indian by the a good London area-dependent previous capital banker, Shahzad Younas, wishes a share for the pie.

In the Indian framework, where relationships has been largely forbidden, Muzz’s unique selling offer is probably a great fit: “We don’t big date. We have anyone partnered,” Younas advised Rest of Business. Asia is home to over 172 million Muslim anyone – ranking third immediately following Muslim-majority regions like Indonesia and you can Pakistan – which provides the fresh new application an enormous target market.

“When we examine contrasting during the sector, Pakistan is the clearest evaluation there,” Ahmed told you. “This is simply not to state that i don’t have traction when you look at the Asia. It’s simply you to Pakistan might have been a simpler market for united states.” Business Muzz dedicatedly in order to Indian pages are “something we are looking at in the near future,” he extra.

According to Ahmed, doing a 3rd from Muzz profiles during the India was feminine, in accordance with the app’s global user development. For Indian Muslim women, the current sociopolitical ecosystem is a concern when joining a matchmaking app you to definitely specifically suits a fraction faith.